Splash water was the idea that followed. Targeted at 18-30's, I aimed to make splash water the face of the nightlife industry. This meant I could create a much more colourful, fun set of outcomes than what you would normally associate with a water brand. The idea also doubled as an awareness campaign, not only for the environmental benefits of desalinated seawater, but also for the importance of drinking water whilst you are on a night out. This meant that I could get more out of my designs whilst fulfilling the brief in terms of the outcomes I had to produce.
The unique aspect of my design idea was to have the letters spelling the word 'LASH' on the bottle glow when in low or UV light. This is a play on the common phrase 'going on the lash' meaning to go on a night out. This was a design element which I incorporated throughout my design outcomes, in the vending machines, water fountains and also o poster designs and promo shots.
During this brief I also learned to make 3D models and outcomes using photoshop and adobe dimensions, therefore all of the 3D models and images of the bottle that you can see throughout these outcomes have been modelled and created by myself.
